The Exclusive Drop-Model (ED-model)

You don’t just wear something only a handfull of others will even have — you help shape it

At Mes Vœux, you get the chance to be part of something truly rare. With every Exclusive Drop, you join a creative process that produces items only on request — garments that may end up in the hands of just a few. Sometimes 30. Sometimes 3. These aren’t mass-produced pieces. They’re designed, selected, and made with your input, for a limited circle only.

That’s why we created what we call the Exclusive Drop Model, or ED-model: a limited-time opportunity of 7 days where you decide which design gets made, and if you pre-order, you’ll own something only a handful of others will ever have.

How it works

Each ED features a key piece — for example, a heavyweight t-shirt — in four design variations (A, B, C, and D). You get to explore each design in detail through real product imagery, videos, and fit references.

Then the choice is yours:
Pre-order the design you believe in. The one you connect with most. The one you want to see exist in the world.

After the Drop closes, we count the pre-orders. The design with the most pre-orders becomes the "winning design", which moves into our limited bulk production — available to others, but without the exclusive elements you're about to read.

The non-winning designs — the ones with fewer pre-orders — will never return. They are produced only for those who pre-ordered them and will never be remade or re-released.

Your piece is not only rare — it's permanently rare.

What makes pre-ordering special?

When you pre-order items from ED, you receive:

A discount per item. Consider it our thank-you for your willingness to wait a little longer.
A physical certificate of authenticity, stamped and numbered.
A unique digital tag, linked to your item and verifiable online.
A special gold label in the neckline — visible proof that your item was part of the Exclusive Drop (pre-order).

Each item is individually numbered, giving you proof of how many pieces were made of that exact design — and how rare yours truly is.

And to make it even more transparent, we’ll publish the total number of pre-orders on a dedicated page on our website (link will follow). This page will go live after each Exclusive Drop Week, allowing anyone to verify the edition size of any ED piece.

The fewer the pre-orders, the more exclusive your piece becomes.

What about the winning design?

The winning design becomes available to a broader audience through a limited bulk release — but even this version is strictly limited.
Once sold out, it will never return, and it will not include any of the exclusive ED-model details:

No gold label
No certificate
No digital ID

From a distance, it may look the same. But those who know — know.

A new kind of fashion process

This is not a typical fashion cycle. We don’t mass-produce. We don’t work with large inventories. By producing our ED-items on demand, we prevent waste and overproduction — strengthening our commitment to sustainability.

Pre-ordering means being part of the design process

Your decision shapes what gets made. You’re not just a customer — you’re a co-creator.

Get early access — only for a limited time

Because we’ve just launched our brand, we’re offering a limited-time opportunity to join our Exclusive Drop mailing list. As a subscriber, you’ll gain early access to upcoming ED-model drops — before the rest of the world.

This early access is only available now. Later, the only way to join will be by spending €500 or more in our webshop.

Use the following button to sign up for the Exclusive Drop mailing list.

Pre-orders ship in 6 weeks, and you’ll receive updates along the way.

Questions about returns, cancellations, or how it all works?
Check our FAQ page or contact us at support@mesvoeuxwear.com.

This isn’t just fashion. It’s your move.